AI Image Generation: Theory and Practice

Improve knowledge, promote in-depth understanding and practical skills about:

• The role of AI in generating images and creating visual content;
• Various image generation tools and their effective application.

• Company managers;

• Content creators and managers of social networks;

• Marketing specialists;

• Anyone who wants to learn image generation skills using AI tools and solutions.

• Understand the basic principles of AI image generation tools and their potential in creating different visual materials.

• Apply these tools to create visually appealing content.

• Integrate the generated images into the digital environment, marketing materials and other communication channels.

There are no specific prerequisites.

Not intended.

Training materials prepared by the teacher, which contain the tools reviewed and used in the course, as well as the main insights.

Theoretical Part

1. Introduction to AI Image Generation:

• Fundamental concepts of AI image generation;
• Overview of image generation tools and examples of their applications.

2. A Closer Look at Image Generation Tools:

• ChatGPT (ChatGPT Images 2.5);
• Google Gemini (Nano Banana 2.1 / Nano Banana Pro);
• Midjourney V8.2 (web app, image editing, and video);
• Adobe Firefly (Image 5) and Photoshop Generative Fill;
• Unique features and applications of each tool.

3. Prompt Engineering and Image Editing Using Prompts;

4. Tips for Effective AI Image Generation;

5. Key Considerations.

Copyright and commercial use; transparency requirements under the EU AI Act and the labelling of deepfakes (from 2 August 2026); content provenance data (C2PA / Content Credentials).

Practical Part: Workshops and Hands-On Examples

1. Introduction to the Practical Workshop and Its Format

2. Creating Visual Content Using Combinations of Different AI Tools:

• ChatGPT (Images 2.5) and Google Gemini (Nano Banana);
• Midjourney V8.2 + Canva AI;
• Adobe Firefly + Photoshop.

Using each of these tool combinations, participants will create various types of visual content, including photographs, illustrations, logos, and graphic design elements.

3. Adapting Final Designs to the Required Visual Formats and Selecting the Most Suitable Tools

• Using Canva AI and Adobe Firefly for image editing, including resizing, changing file formats, removing and replacing backgrounds, working with editable layers, and integrating visuals into various digital platforms and other applications;
• Overview of AI-powered image enhancement and upscaling tools: Canva, Adobe Photoshop (Generative Upscale), Topaz Gigapixel, Magnific, and Krea.