Instagram platform for business promotion - expert level course

An Instagram Pro course designed to improve course participants’ social media skills and unlock the Instagram potential of participants’ brands. In this level course, you will learn strategies, tactics and specific tips that will improve your perspective and approach to Instagram marketing communication. In the course, you will learn topics ranging from auditing and optimizing your profile to creating engaging content, attracting an audience and analyzing results. Learn Instagram marketing in depth and take your brand’s online presence to a new level. Let’s dive in together and discover how to stand out in the dynamic world of Instagram marketing.

The duration of the study course is 16 academic hours (face-to-face or online lessons – 8 academic hours and 8 academic hours – learning material in the e-environment).

Course duration, academic hours: 8
Price (excl. VAT) 125,00 
Price (with VAT): 151,25 
Lecturer: Annija Graustiņa
Annija Graustiņa
Experienced Social Media Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Microsoft Excel, Facebook Fan Page Strategies, Customer Service, Advertising, and Event Management. Strong media and communication professional graduated from Latvijas Universitāte.

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Course target

The course target is to learn:

  • social media skills and unlock the potential of brands on the social platform Instagram;
  • strategy, tactics and specific tips that will improve knowledge and approach to Instagram marketing communication.
Audience

The course is intended for individuals, company employees, sole proprietors, as well as all those who have to take care of product or service requests (sales), as well as promotion of the company’s image and recognition in the Internet environment.

At Course Completion

After successfully completing the course, you will be able to improve your Instagram marketing strategy using the most current and effective practices to achieve even higher results and success in your business.

Training materials

A collection of practical exercises for a face-to-face or online course, and e-learning materials – practical exercises with examples, additional literature for in-depth understanding, etc.materials according to course topics.

Certification Exam

Not intended.

Course outline
  • Instagram formats and the possibilities they provide;
  • The basics of Instagram marketing strategy, which includes setting goals, determining the target audience, developing a plan, analyzing results;
  • Audit of Instagram business profiles;
  • Brand visual identity in Instagram marketing;
  • The nuances of creating content;
  • Use of the Canva.com tool to create content;
  • Analyzing the results.

If you want to get more information about this course, contact us by phone +371 67505091 or send us an e-mail at mrn@bda.lv.