Instagram Advertising and Campaigns for Business Promotion

The training is intended for anyone who wants to promote the development of the company on the social network Instagram by talking about its products and services. As part of the training, you will have the opportunity to learn how to create engaging and appealing Instagram posts, analyze them, as well as learn more about advertising options and tools for reaching the target audience more effectively.

Course duration, academic hours: 8
Price (excl. VAT) 200,00 
Price (with VAT): 242,00 
Lecturer: Annija Graustiņa
Annija Graustiņa
Experienced Social Media Specialist with a demonstrated history of working in the marketing and advertising industry. Skilled in Microsoft Excel, Facebook Fan Page Strategies, Customer Service, Advertising, and Event Management. Strong media and communication professional graduated from Latvijas Universitāte.


09. July, 2024 - 11. July, 2024
Annija Graustiņa
Price (excl. VAT)
Price (with VAT):
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Training schedule:
09.07.2024 10:00-13:15
11.07.2024 10:00-13:15
Course target

To promote the improvement of practical skills in working with one of the most popular social networks at the moment – Instagram.

  • Individuals;
  • Company employees;
  • Individual merchants;
  • Anyone interested in promoting products and/or services on social media.
At course completion you will be able to
  • Understand the opportunities provided by Instagram for business promotion;
  • Create an advertising campaign (by selecting an appropriate target audience, budget and indicating the duration of advertising), with the help of which to achieve the set goals;
  • Identify the target audience that responds and shows interest in the company’s product/service;
  • Use different mobile apps.


A smartphone with the Instagram app downloaded and a business profile created. The app can be downloaded for free from both the App Store and Google Play. It is preferable to have a business profile set up and connected to Facebook.

Training materials

Training materials prepared by BDA with a description of the theory and practical tasks in Latvian.

Certification Exam

Not intended.

Course outline
  • Instagram as a social networking platform Cooperation tactics:
    • Cooperation with influencers/bloggers;
    • Cooperation with other companies.
  • Advertising options on the Instagram platform:
    • Creating an ad. Creating a campaign:
    • Choice of tools;
    • Targeting and targeting;
    • Setting the budget and deadlines.
  • Activity analysis with the Instagram Insight tool:
    • Analysis of advertising campaigns and news;
    • Instagram profile optimization.

If you want to get more information about this course, please contact us by phone +371 67505091 or send an e-mail at