Product Discovery

The Product Discovery 16-hour course will help product team members and business leaders acquire the knowledge and skills to effectively launch products. During the course, its participants will delve into the main principles, methodologies and techniques of the product discovery process.

Course duration, academic hours: 16
Price (excl. VAT) 700,00 
Price (with VAT): 847,00 
Lecturer: Vadims Beļuns
Vadims Beļuns
Vadims Beluns is an experienced manager with a demonstrated history of working in the pharmaceuticals industry. The lecturer is skilled in marketing strategy, market access, sales in areas of oncology, diabetes, haemophilia, pulmonology, cardiology, general medicine, hospital sales. Vadims is a strong marketing and sales professional with a Master of Business Administration (MBA) from Rigas Technical University.

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Course target

The aim of the course is to develop in-depth understanding and practical skills about:

  • Product discovery process;
  • Product discovery methods;
  • Product discovery importance and application possibilities in the development and introduction of a new product on the market – creating a valuable product and reducing risks.

Company employees, individual businessmen who are involved in product development.

At Course Completion

Course attendants will be able to:

  • understand the nature of the Product discovery process;
  • apply Product discovery methods;
  • apply the Job-to-be done concept in identifying customer needs
  • create a product customer portrait
  • conduct market research
  • apply various idea generation techniques;
  • evaluate and prioritize the created ideas;
  • validate the created solutions.

There are no specific prerequisites for participating in the course.

Training materials

Study materials prepared by BDA.

Certification Exam

There is no certification exam.

Course outline
  1. The nature and benefits of Product discovery;
  2. Product discovery stages, methods and their importance;
  3. Opportunity research and Job-to-be done concept;
  4. Customer Portrait & market research;
  5. Generating ideas;
  6. Stages of validation of solutions;
  7. Customer road map;
  8. Factors determining the success or failure of the product in the market;
  9. Product discovery plan preparation.

If you want to get more information about this course, contact us by phone +371 67505091 or send us an e-mail at