Product Discovery

The aim of the course is to develop in-depth understanding and practical skills about:

• Product discovery process;
• Product discovery methods;
• Product discovery importance and application possibilities in the development and introduction of a new product on the market – creating a valuable product and reducing risks.

Company employees, individual businessmen who are involved in product development.

Course attendants will be able to:

• understand the nature of the Product discovery process;
• apply Product discovery methods;
• apply the Job-to-be done concept in identifying customer needs
• create a product customer portrait
• conduct market research
• apply various idea generation techniques;
• evaluate and prioritize the created ideas;
• validate the created solutions.

There are no specific prerequisites for participating in the course.

Study materials prepared by BDA.

There is no certification exam.

1. The nature and benefits of Product discovery;
2. Product discovery stages, methods and their importance;
3. Opportunity research and Job-to-be done concept;
4. Customer Portrait & market research;
5. Generating ideas;
6. Stages of validation of solutions;
7. Customer road map;
8. Factors determining the success or failure of the product in the market;
9. Product discovery plan preparation.