Company's brand awareness on LinkedIn

To create in-depth understanding and practical skills about:

• creation of a strategic company profile on LinkedIn, including descriptions, keywords, activating all necessary sections. Analytics and profile activation strategy. Quick audit of competitors’ activities;
• promoting the recognition of the company’s brand, creating a presence for the activities of partners, customers, employees, alumni;
• the mechanics of how to drive employee engagement to support company profile activities, given the limitations of the natural algorithm. Scaling the value created; the role of company leaders’ presence on LinkedIn. Personal brand on LinkedIn, impact on strengthening employer image, company reputation, brand scaling. Company employees’ personal brands, reputation and trust in the company they represent. Personal profiles and recording support;
• the company’s content strategy, planning the content and assigning value to it through the recipients. Embedding of created content, content redistribution in company and team profiles, content customization between different channels, content design, formats, topics, publishing intervals, algorithm. A company team’s strategy for building contacts, engaging and creating discussions around other professionals’ posts – for team visibility, building trust, and increasing interest in both the professional and the company represented.

Professionals who want to improve their company account management skills and promote their company image on LinkedIn. The training is suitable for a wide range of participants, such as business managers and owners, marketing specialists, business development managers, HR professionals and other specialists.

• Understand the effective use of the LinkedIn platform for promoting the recognition of the company’s brand, strengthening reputation, scaling trust, promoting the flow of customers, talents, partners, initiating new collaborations.
• Apply knowledge that helps to promote the visibility of the company’s LinkedIn profile, evaluating the actions taken, as well as creating more effective future strategies and action plans.
• Understand the personal role of team and company leaders in promoting company brand awareness on LinkedIn.
• Apply the appropriate support mechanisms for the team both in content planning, design, redistribution and involvement, as well as in creating discussions.
• Gain knowledge that helps in creating company profile content on LinkedIn, understanding how to create content with added value for potential and existing customers, partners.
• Apply knowledge of how to support the activities of the company’s profile, colleagues, customers, partners, talents and alumni to promote the recognition of the company.

Training materials prepared by BDA and practical examples.

Not intended.

Theory, examples, practical exercises 

• Platform algorithm.

• The most effective steps to promote your company’s brand awareness on LinkedIn without the help of paid ads.

• Managing, designing and daily routine of a company profile; practically being able to find relevant sections that can be improved after training.

• Productivity and time management in creating and maintaining a full-fledged profile.

Company profile strategy

• Creating content, establishing professional relationships with platform members.
• Team interaction mechanics to promote visibility.
• Company profile content strategy guidelines, formatting, content formats. Practically be able to find relevant content examples on the platform; try formulating an engaging “hook” in a closed learning environment.
• Productivity and time management in creating and maintaining a full profile.
• Strategy for establishing professional relationships with other platform participants from a personal profile, conversations in comments; practically try creating a comment from a personal profile.
• Personal profile content strategy guidelines. Practically be able to find relevant content examples on the platform; try creating content in a closed learning environment.
• Building trust, scaling visibility and feedback.