Artificial Intelligence: How We Already Use It Every Day Without Even Realizing It

Photo: Freepik.com 

The phrase “artificial intelligence” is currently used very often and in many different contexts. Some view it as an innovative future technology that will change the world, while others see it as a threat that will “replace people.” In reality, various AI tools and solutions have long been part of our everyday lives. We use them when browsing the news, scrolling social media, planning our day, and even unwinding with a movie or TV series.

Many Opportunities to Develop Your Skills in the Field of Artificial Intelligence

When we think about artificial intelligence, it’s important to understand that it’s not just a complex concept from the tech world, but a practical tool that greatly influences how we work, learn, and communicate. Many adults feel uncertain or worried about learning new technologies. The good news is that there are qualification courses available where you can learn how to use AI in your work or daily tasks, understanding not only the technical basics but also developing creativity and essential digital skills.

Apps That Make Everyday Life Easier

Photo: Freepik.com

Even though we may not always notice it, many of the tools, apps, and mobile applications we use every day have AI integrated. For example:

• Google Maps or Waze not only show directions to your destination but also display traffic intensity and suggest alternative routes by analyzing user driving habits.

• Spotify, YouTube, and Netflix analyze what we listen to and watch – and for how long. Based on this data, they create personalized and surprisingly accurate playlists and recommendations.

• CapCut and Captions can automatically detect speech and convert it into text. This is particularly useful when creating videos for Instagram, TikTok, and other platforms where content is often consumed without sound, or when subtitles in another language are needed.

AI Models That Analyze Behavior and Habits

By using artificial intelligence, platforms like YouTube automatically select the most engaging moments in videos – those with more movement or stronger emotions. The AI model analyses user behavior patterns along with visual and audio elements to determine what is most likely to capture attention.

TikTok and Instagram Reels work similarly. Their algorithms don’t just “know what we like”; they predict what will hold our attention. They evaluate how long we watch videos, whether we rewatch them, and how we interact – likes, comments, and shares all matter.

AI is also increasingly being integrated into household devices. For example, robot vacuum cleaners map room layouts, create cleaning routes, avoid obstacles, and operate autonomously – without human involvement.

This means we are not only using technology but also adapting it to our routines and lifestyles.

How Do Technologies “Know” So Much About Us?

It’s hard to imagine daily life without a phone, right? We use it to communicate, relax, work, and study. Think of a typical morning: you wake up, and before your eyes are even open, your hand automatically reaches for your phone – to scroll social media, read the news, check the weather, or play your favorite music.

All of this happens effortlessly. Devices “adapt” to our habits, pace, and moods. It seems easy and convenient –which makes us wonder: how does technology “know” what we need?

The answer lies in AI’s ability to analyze our behavior. It tracks which apps we use most, what music we listen to, and which places we visit. This data is turned into patterns, allowing the system to identify interests and predict next actions.

AI is not a supernatural being reading our minds – it relies on repeated behavior and logical data patterns.

AI at Work – Improving Efficiency, Not Replacing People

Photo: Freepik.com

There is increasing discussion about whether technology will replace people and cause job loss. AI should be viewed as a support tool, not a replacement. With AI tools, we can:

• write emails, marketing content, and other communication materials;

• analyze data;

• perform coding tasks;

• create presentations;

• generate new ideas and innovative solutions;

• produce unique image and video content.

This collaboration allows us to work more creatively and efficiently, avoiding time-consuming manual tasks. The most important part is using AI consciously and wisely.

According to the World Economic Forum’s “Future of Jobs Report 2025”, within the next five years, the ability to use AI tools and work with Big Data will become one of the most in-demand skills.

Benefits for Businesses and Employees

The ability to use AI tools provides significant value to everyone, regardless of profession. A company’s competitiveness is directly linked to employee competence. Regular learning is a long-term investment that boosts adaptability, encourages innovation, and allows organizations to use technological solutions effectively—saving time and improving productivity.

Why Choose BDA?

BDA is one of the most experienced training centers in the Baltics, specializing in artificial intelligence training. Our courses help you understand how to:

• improve and speed up work processes using AI tools;

• practically apply AI in content creation, data analysis, and process automation;

• make strategic decisions regarding AI for sustainable business growth.

What sets BDA apart:

• A team of 150+ expert instructors.

• In-depth expertise in AI and digital skills.

• Tailor-made training solutions and personalized learning plans.

• International experience and certification opportunities.

• Flexible learning formats online and in person.

AI is already present in both work and personal life. It is a powerful opportunity to become more knowledgeable and to work smarter and more efficiently. The better we understand how AI works and how to use it, the more confidently we can benefit from it.

Explore our training offer and start developing your own and your team’s skills today!